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Customer ExperienceTop 3 Effective Ways to Enhance CX Through Improved EX“Happy employees ensure happy customers. And happy customers ensure happy shareholders — in that order.” — Simon Sinek, Bestselling Author Remember the Great Resignation that...9 min read
Customer ExperienceHow ‘Glocalization’ of Employee Engagement Drives Hyper-Personalized CXImagine you lead the German division of a US multinational corporation. Now, suppose your boss, sitting thousands of miles away in the US, pushes your...10 min read
Customer ExperienceWhat is NPS & How to Measure It? [Detailed Guide]Introduction: The Loyalty Economy Imagine a world where your customers aren’t just satisfied—they’re evangelists. They rave about your product to friends, defend your brand online,...6 min read
Customer ExperienceAdvocacy with Impact: How Trade Associations Can Use Data to Strengthen Their Lobbying EffortsInterested in how trade associations can maximize their research efforts? You’re joining us halfway through a four-part series covering trade association research parameters and protocols....9 min read
Customer ExperienceCustomer Experience Design: The Future of CXTeresa just found the perfect purse and can’t wait to buy it, but just as she clicks Buy Now!, the cart value increases considerably! She...5 min read
Customer ExperienceBuilding a Customer-Centric Culture: A Guide for BusinessesMeet Sally. She’s a 24-year-old HR professional at a mid-sized tech company. She’s thoughtful, ambitious, and genuinely wants to make her workplace better for both...6 min read
Customer ExperienceCustomer Effort Score & How to Measure It: The 2025 GuideIntroduction: The Silent Power of Effortless Experiences Every great business idea begins with one goal: making life easier. Whether it’s a seamless checkout, a hassle-free...9 min read
Customer ExperienceWhy Customer Experience is the Ultimate Differentiator in FranchisesIn the competitive world of franchising, standing out can be a challenge. With standardized prices, product offerings, and marketing strategies, franchisees often find themselves competing...4 min read
Customer ExperienceHow Values Guide Consumer Buying DecisionsAfter moving to a new community, Annalise hunts for a new financial institution. She has many options. Of course, she considers the fees and returns...9 min read
Customer ExperienceCustomer Experience Automation: How AI is Transforming CX“The future of customer experience is predictive, personalized, and proactive.” – Blake Morgan, CX Futurist As we enter 2025, customers increasingly demand elevated customer experience...10 min read
Customer ExperienceRetaining Your Fitness Center Members — Seven Tips On What To Do, Why, And How!Long-term gym membership is the lifeblood of gym success and fitness industry leadership. Simply put, robust gym ROIs depend on retaining members to remedy a...3 min read
Customer ExperienceUnlocking Member Loyalty: What Gyms Need to Know – Study ResultsThe fitness industry is thriving, but keeping members engaged remains a major challenge. While the global market surpassed $96 billion in 2019, up to 50%...13 min read
Customer ExperienceKano Model: How Businesses Can Prioritize Features to Boost Customer Satisfaction and Loyalty“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt, Economist & Marketing Expert Ever wonder why your team...4 min read
Customer ExperienceKey Considerations When Your Mission/Values EvolveAlmost every company or organization starts out with big dreams and bold goals. Enthusiastic about their new opportunity, the founders set down their mission, vision...10 min read
Customer Experience10 Fitness Trends Going Viral In 2025: How Your Gym Can Capitalize On ThemMapping the fitness industry’s future direction without referring to the American College of Sports Medicine’s (ACSM’s) highly respected annual global study (the latest being “Fitness...
